Social Media Survey Experiment

March 2023

May 1, 2023

Morning Consult
CCIA Research Center

This survey shows the impact of objectionable user-generated content on social media sites and digital advertising. The experiment results find that content like hate speech, offensive material, misinformation, and other content that users consider objectionable not only damages the brand of the website or app hosting the content, but harms the brand of companies advertising on the site. The results suggest that policies requiring apps & websites to carry objectionable content could damage the digital economy through harms to digital services and companies that advertise on them.

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