Bundled Benefits of Retail Memberships in Mexico

April 23, 2024

Mame Maloney
Jeff D. Brazell

The study evaluates retail membership bundles at Mexico’s leading four Big Box stores: Walmart Pass, Sam’s Club, Costco, and H-E-B Prime in Mexico, finding not only that bundling generates a Mexican consumer surplus of approximately MXN $1.4B annually, but that the majority of Mexican consumers enjoy bundled features in retail memberships and often subscribe to multiple memberships. The research finds that 94% of members at one of Mexico’s leading four Big Box stores, MeLi+, or Amazon also have a membership with at least one more of the six retailers.

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