Computer & Communication Industry Association
Digital Tools Offering Channels for Success

Facilitating a Small and Medium-Sized Business Renaissance

PublishedNovember 28, 2023
Written By
  • Marimer Guevara
  • Edward Tuttle
  • Keziah Cook
  • Brian Gorin
  • Prof. Edward Fox

The report demonstrates that e-commerce tech has led to a significant upturn in small business success: retail startups have a higher survival rate now than at any point over the past 30 years, according to parallel research. The report outlines the challenges that SMBs face and provides case studies illustrating the ways that third-party facilitators such as Shopify and PayPal help small businesses overcome those challenges to compete with incumbents.

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