Computer & Communication Industry Association

Bundled Benefits of Retail Memberships

PublishedDecember 11, 2023

New study provides insight into consumer attitudes toward bundled retail memberships from big box stores like Costco, Amazon Prime, BJ's, and Walmart+ reveals impressive customer satisfaction with memberships, which save consumers $1.6 billion annually. As retailers undergo historic government scrutiny, these findings overwhelmingly demonstrate that retailers offering bundled memberships boost consumer welfare.

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