PublishedMay 15, 2009

Google’s New Trademark Policy: Pro-Consumer, More Aligned With Industry Standards

Google has announced it would be changing its policy regarding certain uses of trademarks in the text of sponsored search results. The policy change will permit greater use of trademarked terms in advertisements by advertisers such resellers and objective review sites. In response to the announced change, the following statements may be attributed to Computer & Communications Industry Association counsel Matthew Schruers:

“This policy change is pro-consumer, and in fact aligns Google’s policy more closely with current industry standards on sponsored search text.”

“By allowing ad text to make references to others’ trademarks – a practice permitted and encouraged by trademark law – Google’s new policy will improve consumers’ ability to find products online, and to obtain better information about the products they want to buy.”

  • Press Releases

CCIA Submits Comments On Colorado Privacy Rules

Washington – The Computer & Communications Industry Association offered further testimony and comments this week in response to the Colorado Department of Law request for input on implementing t...
  • Press Releases

CCIA Submits PTO Comments on Examination Improvements, Eligibility for Attorneys

Washington – The Computer & Communications Industry Association filed comments with the U.S. Patent and Trademark Office this week on three different issues. CCIA submitted responses to question...
  • Press Releases
  • EU

Political Advertising: EU Parliament Vote Still Leaves Much Unclear About New Rules

Brussels, BELGIUM – Moments ago, the European Parliament adopted its position on the proposed new EU rules for the transparency and targeting of political advertising (TTPA). Together with the Counc...