Digital technologies are crucial for achieving Europe’s Green Deal and climate neutrality goals. AI, cloud computing, and data-driven solutions can optimise energy use, reduce emissions, and drive sustainable product design. However, regulatory fragmentation, high energy costs, and bureaucratic burdens risk slowing down this transition. To maximise the environmental and economic benefits of digital solutions, policymakers must ensure an enabling framework that fosters innovation and incentivises the use of new technologies while aligning sustainability and competitiveness goals.
CCIA’s View:
CCIA supports policies that:
- Leverage AI and data to improve energy efficiency, optimise industrial processes, and enhance circularity in product design.
- Ensure regulatory coherence by streamlining sustainability rules across Member States, avoiding unnecessary burdens that stifle innovation and increase market fragmentation.
- Enable a strong circular economy through policies that promote responsible recycling, repairability, and digital solutions like the Digital Product Passport.
- Support energy-efficient infrastructure, including incentives for green data centres and smart grid integration.
- Encourage transparent and harmonised environmental claims to boost consumer trust and simplify compliance for businesses.
- Promote global collaboration on clean technology and avoid protectionist measures that hinder trade and investment.