Washington – Earlier today, the Mexican competition authority (COFECE) released its final report on competition in the e-commerce retail market. After previously identifying possible barriers to competition in e-commerce and concluding that two companies, Amazon and Mercado Libre, hold an 85 percent market share of the Mexican market, in its final report, COFECE did not impose any remedies.
In April 2024, the Computer & Communications Industry Association submitted comments on the COFECE’s preliminary report, underscoring how COFECE’s market definition failed to consider the robust competition between e-commerce platforms and brick-and-mortar stores, as well as the omnichannel competitive dynamics in the retail market. The comments also warned against the potential risks for the Mexican authority of imposing corrective measures on only two companies that, based on a recent study from CCIA’s Research Center, are not even among the 15 largest retailers in Mexico.
CCIA has advocated for technology policy that advances competition and innovation for over 50 years.
The following can be attributed to CCIA Vice President of Global Competition and Regulatory Policy Krisztian Katona:
“COFECE’s final report on Mexico’s e-commerce retail market rightly keeps the focus on protecting consumers from anticompetitive practices rather than imposing misguided remedies. The previously proposed corrective measures risked harming consumers and shielding large traditional retailers, while ignoring the fierce competition between e-commerce platforms and brick-and-mortar stores in an omnichannel landscape that has delivered innovation, lower prices, and greater choice for Mexican consumers.”
