Brussels, BELGIUM — The Computer & Communications Industry Association (CCIA) contributed to the European Commission’s consultation on new guidelines under the revised Audiovisual Media Services Directive (AVMSD) today.
A main issue to resolve is how to calculate the share of European works in the catalogues of video on demand (VOD) services. CCIA said the same regulations should not apply to linear and VOD services as the features for consumers are different.
CCIA recommended that one movie or TV show should count for one title regardless of the number of episodes. This way TV shows with lots of episodes would not get disproportionate weight. CCIA also called on the Commission to calculate the share of European works with respect to a single VOD service across all the different distribution methods of a single provider. This would ensure there is not discrimination based on content type and would better protect against fragmenting the Digital Single Market.
The following can be attributed to CCIA Europe Senior Manager of Public Policy Victoria de Posson:
“CCIA is committed to work with the European Commission on the audiovisual and media services guidelines to establish a fair and balanced method of calculation for the share of European works.”