On Thursday 12 June 2025, the Computer & Communications Industry Association (CCIA Europe) hosted a half-day conference in Brussels, titled ‘Reality Check: AI Competition Dynamics & the DMA’s Economic Cost to Europe.’
The timely discussion explored the profound impact of the Digital Markets Act (DMA) and generative artificial intelligence (AI) on Europe’s digital economy, coinciding with the launch of two new independent studies. The first report, presented by its author at the start of the panel, estimates the potential negative spillover of the DMA could reach up to €114 billion annually. This mainly impacts sectors like accommodation and airlines, extending far beyond the DMA’s intended scope.
In contrast, the authors of a second study focused on Europe’s dynamic and innovation-driven generative AI sector. They found that this thriving sector is competitive and contestable at all levels of the value chain and therefore doesn’t require EU regulatory intervention, as such actions would prove more harmful than helpful.
The conference provided a vital platform for policymakers, industry leaders, innovators, and experts to engage in a critical dialogue. A red thread throughout the day was the emphasis on how Europe can remain competitive: by supporting digital innovation, avoiding regulatory overreach, and better considering unintended negative spillovers.
A selection of photos from the event can be viewed below.
